WHAT IS
AN 'ASP'?
Application Service Providers represent a new global industry devoted
to reliable, predictable and efficient delivery of advanced application
services to a broad range of businesses and individual consumers.
An Application Service Provider (ASP) offers access to applications,
as well as the associated IT infrastructure and support services,
to customers on a subscription basis. ASPs host applications at
a remote data centre and deliver them to customers over private
networks or the Internet.
What Application Services Does an ASP Provide?
ASPs deliver transparent software services - including the deployment,
integration, access, training, management and support of applications
- with no up-front investments in application licenses, servers,
people and resources, and at guaranteed service levels. Whether
provisioned by the ASP alone or in conjunction with partners, from
a customer perspective, he is purchasing a single service from a
single point of contact: the ASP.
Behind the scenes, however, a complex ASP supply chain exists to
deliver a variety of competencies in the areas of services, networking
and applications, to name just a few. ASP offerings typically encompass
the following application services:
· Access
Analogous to "pay-per-view" television, ASPs deliver application
access to users on demand for a fee, allowing the customer to use
the application without having to license, maintain or support it.
· Infrastructure operations
ASPs operate the data centres where applications are hosted, providing
software management, security, and disaster recovery, and business
functions such as billing and usage monitoring.
· Network connectivity
These services, often delivered in partnership through local telecommunications
firms or Internet Service Providers, may include connections to
the Internet, operation of a Virtual Private Network, and reliability,
performance and security management.
· Support services
The ASP provides end-user helpdesk support and training services
surrounding the application's use.
· Management service
- Applications are hosted and managed at a central site, rather
than each customer's site, and delivered to users in remote locations.
This includes daily administrative tasks associated with running
applications as well as managing upgrades and updates.
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